The busiest shopping weekend of the year has come and gone. Triple Whale tracked $2.9 billion in revenue to bring you the full story of BFCM 2025. In this report, we detail exactly how brands’ data-backed decisions played out.

What’s inside :

• Ad performance metric trends for major platforms like Facebook, Google Ads, Amazon, TikTok, and AppLovin

• Trends in ad spend across 15 industries, and how different industries invested in ad platforms to drive sales

• Ad performance campaign segmentation strategies by platform

• The balance brands had between new customer acquisition and retention strategies

• How brands stayed nimble during a high-pressure event with Triple Whale