The 2026 Retail Promotions Study reveals how US shoppers engage with various incentives, including coupons, discounts, and loyalty programs, and how these behaviors are evolving across online and in-store shopping environments.

Read XCCommerce’s infographic to gain insights on:

• Key shopper behavior motivators
• What establishes long-term customer loyalty
• How influences such as the economy, technology, and consumer sentiment are redefining retail promotion strategies