Building on the previous three years reports into the burgeoning and blossoming European marketplace sector, the ChannelX Europe’s Marketplaces 2024 report takes a performance led approach to analysing the market across Europe. Outlining the overall performance of the sector across Europe, the report assesses how marketplace trading as a whole has changed since 2023, focussing on both the sectors using marketplaces and the regions where marketplace use has changed.

The report offers an insight into not only how the European marketplace sector as a whole operates, but how each marketplace by region and sector drives that performance – and what that means for the year ahead.

Inside the report

Inside the report we give an overview of the performance of the marketplace sector in Europe as a whole, including Super Sankey showing how much of the ecommerce market is occupied by marketplaces. 

The report takes a holistic look at the regions within the European marketplace market, assessing how consumers shop through marketplaces differently across Northern, Western, Eastern, Central and Southern Europe.

The report drills into the key 27 marketplaces, breaking them down into sector groups and analsing how they perform across a range of metrics, including:

• Geographical heat map
• Overall retail performance
• Delivery convenience
• Returns convenience
• Total revenue
• Gross profit
• Revenue growth

Marketplace Profiles

We take the leading 27 marketplaces in Europe by sector, each featuring a detailed profile of their origin, development and USPs, augmented by detailed analysis of their performance.

Multi-sector

• Amazon
• eBay
• AliExpress
• Allegro
• Etsy

Consumer Electronics

• Media Markt
• Digitec
• Boulanger
• Conrad
• BackMarket

Fashion  and accessories

•  Vinted
• La Redoute
• Showroomprive
• Shein
• Zalando

Sports goods

• Decathlon
• Natura buy
• All Tricks
• Sprinter
• Mountain Warehouse

Homewares

• Leroy Merlin
• Wayfair
• ManoMano
• The Range
• Bricoman