This report offers actionable, data-backed insights from our survey of 150 supply chain leaders to help brands prepare for 2026. Geopolitical conflicts, trade disputes, and evolving consumer expectations have made peak-season volatility the standard for brands and retailers. To prepare for 2026, supply chain leaders should revisit key takeaways from the successes and challenges of 2025.  

This report details findings from our survey of 150 U.S. supply chain leaders on peak-season readiness, where brands and retailers excel, where gaps remain, and why some strategies fall short. Gain actionable, data-backed insights on how to turn lessons from 2025 into a stronger, more resilient performance in 2026. 

Read this survey report to explore responses from supply chain leaders on:

• What agility looks like
• Scaling during peak-season swings
• Technology ROI
• Breaking down silos and fostering collaboration
• The role of 3PL partners