Delivery has become a buying decision, not a back-end detail. 48% of European shoppers abandoned their cart due to delivery issues in the last 3 months, 77% experienced at least one problem with their most recent delivery, and 76% prefer stores that show a specific delivery date at checkout. In 2026, shoppers make up their mind at checkout. And when the experience falls short, they don’t stick around.

The ecommerce Delivery Compass 2026 brings you the latest delivery data and real shopper insights, so you can understand what your customers expect from delivery, returns, and turn those expectations into smarter decisions for your business. This report gives you the consumer side of that equation: the data you need to build a Shipping Formula that matches what European shoppers actually expect.