All kinds of turbulence surround marketing leaders’ planning process, from misalignment with C-suite counterparts to tough economic conditions and never-ending negotiations about where your organization should fall on the brand v. demand spectrum. To boot, customers aren’t just harder to reach, they’re redefining what it takes to capture their attention and keep their loyalty.

Sprout Social and LinkedIn developed this guide to explore the top social-first considerations CMOs need to make as they plan for the year ahead—from where to invest and how to best set up your teams for success, to how to prove the business impact of your work.

Read the resource to chart a smoother course for the year ahead and meet your audience where they already are.