This year’s dominant themes include agentic AI, the growth of the resale market, the quest for operational efficiency, and strategic renewal in the luxury sector. Who is the AI shopper? What does consumers’ rising interest in health and well-being mean for brands? How can companies attract Gen Zers, who seem to be simultaneously frugal and indulgent?

These were among the questions discussed in a recent webinar on The State of Fashion 2026, the tenth edition of an annual report published by McKinsey and the Business of Fashion. The report describes the primary themes shaping the future of the fashion industry and executive priorities for the year ahead.