For the eighth consecutive year, NAPCO Research and BHN have partnered together to produce our marketing-leading report on the gift card industry. The good news is that overall, merchants’ scores improved year-over-year, with brands making significant improvements in their digital programs.

Inside this comprehensive benchmark report, we also reveal:

• The ranking results of the 100 U.S. merchants’ digital gift card programs, including both purchaser and recipient experiences, based on 126 unique criteria
• Actionable insights you can use for your company’s own digital gift card program
• Benchmark data to compare the performance of your program vs. others in your industry