Turn your product feeds into revenue streams. Get expert insights on data, branding, and marketing strategies that help you grow sales across every major ecommerce channel. Created by BigCommerce and Feedonomics , this guide breaks down what it takes to succeed across today’s top sales and ad channels.

Get actionable strategies for marketplaces, product listing ads, social commerce, affiliate programs, remarketing, SMS, and email — plus how to manage product data across them all.

Furniture retail is entering a pivotal year. Tariffs, sluggish demand, and rising content costs are putting pressure on margins. Discounting alone won’t move buyers in 2026 — trust and visual clarity will. Photorealistic visualization, real-time configuration, and AI-generated content are now primary conversion levers. The brands gaining share are turning PDPs into digital showrooms: rotating products, configuring options instantly, and placing furniture in real spaces through AR.

Attracting and retaining consumer attention has never been more challenging. Technology has changed rapidly over the last few decades, giving rise to new communication methods and consumer expectations for instant gratification. As AI becomes more business-critical and digital fatigue heightens among consumers, retailers’ AI roadmaps must present value to shoppers, address their priorities and foster loyalty long-term.

Effortless communication is the backbone of today’s leading businesses, especially in industries like e-commerce and retail. Customers expect quick, personalized interactions that fit their needs and, more importantly, their preferences and busy schedules. That’s where omnichannel messaging comes in—a game-changer for businesses looking to nurture meaningful customer relationships, solve queries faster, and deliver exceptional experiences across all touchpoints.

Are your customer loyalty programs over-reliant on incentivisation to drive engagement? Do loyalty members lose interest over time, disengage, or jump ship to competitor brands faster than you can say “Black Friday flash sale?” It may be time to breathe new life into your loyalty efforts. If it’s fresh inspiration you’re after, this guide is a great place to start.

What’s Inside

In this guide, we take a pragmatic look at:

The Personalization Playbook is your go-to guide for proven, high-impact omnichannel marketing tactics that drive engagement, conversions, and customer loyalty. Packed with challenge-led use cases and detailed automation workflows, this Playbook helps you take the guesswork out of execution and build high-performing campaigns.

What’s Inside

Whether you’re looking to re-engage inactive customers, drive more conversions, or optimize your omnichannel approach, this Playbook gives you the strategies and step-by-step guidance to make it happen. Inside, you’ll find real-world use cases to help you:

Artificial intelligence is beginning to reshape how customers discover products. Retail AI agents and product discovery are becoming closely linked as conversational search engines and shopping assistants grow more common, shortening the path between customer intent and product selection. For years, retailers optimized discovery through search rankings, marketplace visibility, and onsite merchandising. AI agents introduce a different dynamic. Instead of navigating storefronts, shoppers increasingly rely on systems that interpret their intent, evaluate available options, and present a shortlist of products.

Holiday shopping trends revealed a sharp divide within the retail industry, and big-box stores are caught in the middle. Industry consumer spending data from the biggest pre-Christmas weekend of the year, Black Friday/Small Business Saturday, shows a clear bifurcation of shopping habits. Mid-market retailers report stagnant growth and missed targets, like Target’s 16 percent profit slip during Q3, but that’s really the result of consumer dollars headed in two directions: toward convenience shopping for commodities and experience-based shopping at local businesses.