Your social media marketing strategies are changing how your business connects with audiences, combining creativity, data, and technology to drive engagement and growth. It makes building brand awareness and developing relationships with your audience far easier, which can generate sales. As you might expect, social media is showing no signs of slowing down in 2025. In fact, Data Reportal notes that 8.4 new accounts join social media every second.

Consumers have kept the economy humming, but inflation fatigue has taken a toll. The new big idea is austerity, and it’s hitting luxury retail hardest. A sea change in the spending habits of the world’s consumer-driven economies appears to be gathering momentum, presenting an ominous challenge for the retail industry, most recently in the luxury space. The Gen Z “underconsumption” trend we discussed  here last summer has expanded into this year’s broader social media meme—“No Buy 2025.” 

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. That number should continue growing in the years to come.

As we approach 2025, paid media is evolving because of technological advancements and shifting consumer behaviors. Staying ahead is important for brands that want to remain competitive and make the most of their advertising budgets.

Europe’s consumer packaged goods industry players must achieve and scale commercial excellence to secure revenue, margin, and market share growth. Top CPG performers outcompete in four best-practice areas. In today’s highly fragmented and rapidly evolving retail environment, consumer packaged goods (CPG) industry companies must scale commercial excellence to outperform their peers,¹ leading their categories in execution and advanced capabilities to grow revenue and market share.

You strive to deliver the perfect email experience to your subscribers. But if you’re glossing over email accessibility, you could be alienating those with visual, physical, cognitive, and neurological disabilities. Read on to learn how to make your emails more accessible for all of your subscribers.

What is email accessibility?

Accessibility is one of the founding pillars of user experience and design. Email accessibility means making sure that everyone can read, understand, and interact with your message, including people with disabilities and those who use assistive devices.

The retail industry is at a crossroads, with technology, sustainability, and personalization redefining how businesses operate and thrive. The 2025 Retail Playbook — created in collaboration with Optimum Retailing, Cognizant, Fortinet, and Rockiteum — offers the ultimate guide to navigating this transformation.

What does it take to lead in a rapidly changing retail landscape? This report explores the trends, technologies, and strategies reshaping the industry. Gain actionable insights to stay ahead of the curve, enhance customer experiences, and drive profitability.

The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail is a comprehensive report that examines the influence of sustainable practices on shopping habits and purchase decisions among different generations. Conducted by First Insight, a leading digital product testing and decision-making platform, this study provides valuable insights into the growing demand for sustainability, with a particular focus on Generation Z, the generation at the forefront of driving change in the retail industry.

In the dynamic and competitive world of fashion retail, effective pricing strategies are critical. Competitor price monitoring involves regularly tracking and analyzing the prices of competing products and brands to make informed pricing decisions for your own goods. 

When combined with price benchmarking, this practice helps fashion retailers stay competitive, maximize profits and meet consumer expectations. In this article, we will explore the significance of competitor price monitoring, the methods used and how product lifecycle management (PLM) software can streamline this essential process.