Generative AI is increasingly influencing decision-making at the highest levels of business. SAP SE (NYSE: SAP) today announced new research that reveals 44 percent of C-suite executives would override a decision they had already planned to make based on AI insights. Another 38 percent would trust AI to make business decisions on their behalf.

The “AI Has a Seat in the C-Suite” survey, conducted by Wakefield Research and sponsored by SAP, polled 300 C-Level executives at companies with at least $1 billion in annual revenue in the United States. Additional findings included:

Following a year of backlash to AI-generated ads, marketers are calling attention to back-of-house functions that are results-focused — and less subject to outcry. Marketing executives hold a range of opinions about generative artificial intelligence (AI), from the evangelistic to the alarmist, but many are aligning around a shared sentiment: The tech is getting “less sexy” in 2025. That’s not necessarily a bad thing. 

Consumers have taken control of the marketplace over the past decade, pushing online and traditional merchants alike to create flexible shopping solutions. This has blurred the lines somewhat between the physical and the digital, and encouraging the propagation of what’s become known as Omnichannel commerce.

What is Omnichannel E-Commerce? What Consumers Want

Omnichannel commerce doesn’t just mean offering customers a choice between purchasing their goods online or in-store. The scope is much broader, with consumers desiring home delivery, but with the option to return products into stores when necessary. They want to order online and collect their orders in-store. They even want to view products in stores, but then place orders online for delivery to their front doors.

Would you be surprised if we told you people don’t always answer truthfully when they fill out surveys? A Pew Research Center survey from 2016 revealed that about 25% of people admitted to lying on surveys. Whether it’s because they’re bored, fearful or just not paying attention, this skews your results.

In this guide, Alchemer shares ten actionable strategies to ensure your data is reliable, complete, consistent and accurate. Plus:

It’s easy to get enamored by technology and focus there. However, in addition to short-term challenges, such as inflation, staffing shortages, and supply chain failures, there may be other existential forces that are harder to perceive today but will likely become just as material. These forces are competitive, demographic, cultural, political, and even planetary in scope and scale.

So, considering these massive forces, what is the right mix of shopping experience, channels, store formats, brands, service models, and technological wizardry that may work best for your customers and still turn a profit? This is not an easy question to answer, and the right mix will likely vary for every retailer. We hope to provide a deeper understanding of these issues so that retailers can begin to make sense of the choices in front of them.

In this day and age, the biggest obstacle to innovation is outdated tech. For perspective, running a loyalty program on an off-the-shelf, one-size-fits-all loyalty technology is like using a rotary phone. But don’t worry, this ebook is meant to be your guiding light! It not only highlights the common symptoms of an outdated loyalty program but also presents you with options on what to do next and how to replatform.

If you’re struggling to understand the complex web of age verification challenges, from shifting regulations to considerations specific to your business, don’t worry — you’re not alone. We wrote this guide to help you figure out what’s important in the world of age verification — and how to build a solution that meets your needs.

Read this guide to learn:

What strategic questions to answer with stakeholders to design the right age verification process for your business

The buzz around online shopping is not a buzz anymore. It’s the sound of sirens in a traffic jam. Or an ultra-loud concert. Or your voice when stubbing your toe. Yep, it’s extremely loud. But is it merited? Is e-commerce overtaking brick-and-mortar retail that quickly? Or was it just a minor window fueled by the unfortunate events of the pandemic?  

Let’s dive into the data.

Online sales are eating the overall commerce share