Running a business online comes with numerous challenges due to the fast-moving environment , where customer expectations are higher, competition is just a click away, and technology keeps evolving. Still, moving online is clearly worth it.

In Central and Eastern Europe (CEE), 73% of people shop online, so if your business isn’t there, you’re missing a large share of customers. The European e-commerce market itself is huge, too, expected to reach €353.5 billion in 2026 and keep growing.

Digital transactions are expected to increase from $12.3 trillion in 2025 to nearly $17 trillion in 2028, driven by a stronger focus on customer convenience, the expansion of e-commerce, and high levels of smartphone adoption. While this growth is good for businesses, it’s also good for organized, technologically sophisticated criminal groups. 

This playbook explores the current state of fraud, AI-powered security challenges, and the latest tools and strategies companies can use to protect themselves from digital attacks.

Finding the right balance between great shopping experiences and security can be challenging. Our report explores practical approaches to help tackle three common challenges for retailers: refund abuse, account takeovers and chargebacks.

Discover how retailers are transforming customer experience with AI-driven personalization, omnichannel engagement, and empowered agents to drive loyalty, efficiency, and growth. Retail is changing faster than ever. Customers expect personalized, seamless experiences across every channel – and won’t wait for brands that can’t deliver. Yet many retailers still struggle with siloed operations, low ROI from CX initiatives, and service that fails to differentiate.

Learn how top executives are reshaping customer experience with AI and omnichannel strategies in this CCW Digital–backed research report. Retail is at a crossroads: with customer expectations at an all time high, the stakes for customer experience (CX) and brand loyalty have never been greater. Elevating Retail Customer Experience (CX) & Brand Strategy is an exclusive executive research report (2025) based on a survey of global retail leaders across customer experience, operations, IT, digital strategy, and marketing — spanning senior managers to C-level executives at companies of all sizes. CCW Digital–Sutherland 2025.

Doubling down on first-party data and keeping closer tabs on communities are some of the ways to preserve brand relevance, according to new Gale research. Adopters of artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini are starting to set more of their brand preferences within chatbots. In the grand vision of technology developers, agentic AI will eventually identify relevant products, seek them out online and even shop, all with relatively little direct user input. That poses significant challenges to building and maintaining brand loyalty, according to new findings from the Gale agency.

This playbook explains how to shift from reactive recovery to proactive payment optimization, so more subscription renewals succeed on the first try. At many subscription and eCommerce businesses, payments only get attention when something goes wrong. But in today’s market, where customer outreach is less reliable and acquisition costs are higher than ever, failed payments can have a significant impact on growth.  

Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden operational gaps. While no one has claimed email marketing is dying for many, many years, some marketers have become increasingly concerned with performance declines, despite the channel generating returns on investment that are often at least twice as high as most other channels.