165 notes tagged as ["conversion"]
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Beauty is the 3rd most popular spending category for Gen Zalpha, with 40% of young people who love to spend on beauty. Despite this desire, 29% of young consumers actively search for a discount before purchasing. How can beauty brands capture young people’s attention with value-driven messages, and successfully convert that attention into purchases?
This comprehensive study delivers both the hard numbers and the real-life qualitative insights you need to capture the youth market.
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Retailers are entering a new era of discovery. As AI-powered search reshapes how consumers find products, retailers are realizing they have a significant blind spot: anonymous customers. For years, the retail industry has optimized around known customers. Loyalty programs, CRM systems, personalized emails and app experiences are all built on the assumption that the most valuable shoppers are the ones who log in, return regularly and leave a trail of behavioral data behind them.
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Every refund processed without an alternative offer is a choice—not an inevitability, a choice—to end the conversation with a customer who has already demonstrated purchase intent. In most organizations, no one owns returns as a conversion surface. Operations tracks them, customer support resolves them, and finance absorbs them, but ultimately online returns are treated as a cost center, not a revenue opportunity. The result of that framing is predictable: systems engineered to efficiently give money back.
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Win at checkout guide: Turn more browsers into buyers
This guide reveals how leading retailers are boosting conversions, basket size, and customer satisfaction with one of the most overlooked levers in ecommerce: delivery. Read the “Win at Checkout” guide now to learn how, before the package even leaves the warehouse, smart delivery options at checkout can:
Reduce abandonment
Increase conversion
Create a stronger customer experience
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Trust signals are the new AI currency
Artificial intelligence is transforming commerce faster than ever. Consumers no longer browse through search results, they ask AI agents to find exactly what they need. These agents have become the new gatekeepers, surfacing products based on trust signals and verified data, not keywords.
Our latest white paper explores this shift and explains why Answer Engine Optimization (AEO) is different from SEO. While SEO helps people find your products, AEO ensures AI systems select and recommend them.
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The concierge economy: Understanding AI's true role in the shopping experience
Insights from 2,000 U.S. consumers show how Gen AI platforms are redefining the shopping journey from first search to final decision and raising the bar for brands and retailers. Discover how Gen AI platforms are redefining where shopping begins and how purchase decisions are formed. Get exclusive insights from 2,000 U.S. consumers on how AI is reshaping discovery, research, and intent. Learn how brands and retailers can earn AI-driven traffic and convert high-intent shoppers once they arrive.
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Product information plays a vital role in buyer journeys
When every second counts during peak season, manual supplier onboarding and poor product data quality can cost you conversions. New research shows that 40% of executives identify data synchronisation issues as critical barriers to competitive performance, with the impact felt most acutely during high-stakes holiday periods.
What you’ll discover:
Why slow supplier onboarding directly threatens assortment sustainability and revenue
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Why BNPL is no longer optional for merchants
In 2025, Buy-Now-Pay-Later (BNPL) has crossed over from an emerging payment trend to what can be reasonably considered core eCommerce infrastructure. Driven by exceptionally quick global adoption, BNPL gross merchandise volume is expected to exceed $560b this year, according to a 2025 report by Research and Markets. At this scale, it’s safe to call BNPL an expectation embedded in consumer purchasing behavior.
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From website to AI storefront
How retailers are preparing for agentic commerce and the future of online shopping. E-commerce is entering a new era. As consumers shift from search bars and filters to AI-powered conversations, retailers are reimagining their digital storefronts to deliver faster, more intuitive, and more personalized shopping experiences. This new report from Total Retail and iAdvize explores how agentic commerce, where AI agents guide product discovery and purchase decisions, is redefining the online customer journey.
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How to set up conversion tracking in Google Ads
If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate information, you might know that your ads are doing “something”, but you don’t really know what. If you don’t have any confidence about how your ads are contributing to sales, you’re going to be very reluctant about spending more. Which puts a limit on the type of results your ads can produce.
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Why YouTube converts confident shoppers
Think about the last time you bought something that mattered. A laptop. A new pair of running shoes. A stroller. A splurge. Before you hit that ‘buy now’ button, chances are you turned to YouTube. Not to scroll aimlessly. But to validate your choice.
In a world of ambient shopping, where consumers are constantly toggling between curiosity and consumption, YouTube stands out as a place where people actively seek out product reviews, routines, tutorials, and trusted voices. They give their time, and in return, gain confidence.