Retail performance is at a tipping point. In 2024, 65% of online shoppers abandoned purchases due to poor website experience, and with peak season traffic on the rise, the margin for error is razor-thin. How site speed, efficiency & insight can optimize performance in the moments that matter most ? Yottaa’s 2025 Holiday Readiness Report provides essential insights into how top retailers are optimizing their digital storefronts to deliver faster, smarter, and more profitable experiences this holiday season.

Discover how to win sales today and build for the future with our latest whitepaper. U.K. retailers face a critical challenge: while 98% of customers are satisfied, they are less brand loyal. The good news: new Google research, produced in partnership with Kantar, reveals that differentiation is the key to driving future growth and building lasting customer relationships. By focusing on three key priorities, you can unlock the Differentiation Dividend:                                           

Brands generate 46% higher affiliate-based sales out of their total e-commerce sales when working with affiliates and influencers vs those who only work with affiliates. How? By targeting every stage of the buyer’s journey: covering awareness, education, and promo codes.

While CMOs are pressured to deliver the same growth yearly with fewer resources, many are combining the power of affiliates and influencers to:

This report from IMRG and Ecommpay, has revealed the key checkout changes that could boost conversion rates. While the average conversion rate stands at 58%, there is a significant distance between rates for single-page (61%) and multi-page checkouts (56%) as well as between guest shoppers (52%) and registered customers (64%). With 59% of orders placed by guest customers, improving the guest checkout experience could considerably improve overall conversions.

The Personalization Playbook is your go-to guide for proven, high-impact omnichannel marketing tactics that drive engagement, conversions, and customer loyalty. Packed with challenge-led use cases and detailed automation workflows, this Playbook helps you take the guesswork out of execution and build high-performing campaigns. 

What’s Inside

Whether you’re looking to re-engage inactive customers, drive more conversions, or optimize your omnichannel approach, this Playbook gives you the strategies and step-by-step guidance to make it happen. Inside, you’ll find real-world use cases to help you: 

Traditional attribution undervalues key platforms like PMAX and Search —limiting your potential. Backed by data from tens of billions of dollars in revenue from leading ecommerce brands across North America, UK & EMEA, this playbook gives you the strategies to break free from Last Click limitations and unlock huge opportunity.

Cultivate cross-channel synergies, reduce wasted ad spend and maximize blended performance:

One of my biggest pet peeves is when advertisers share amazing conversion results while omitting important context. This is typically done to impress current clients, prospective clients, or other advertisers. In some cases, they simply don’t know better. In others, they do know better, but they are knowingly deceiving their audience. The purpose of this post is to help you know better. That way, you can provide that important context when sharing your results. You will also be equipped to call out this type of behavior when it happens.

Looking to grow an email list to capture leads or offer welcome incentives? These days, the default solution is to plaster a full-screen pop-up on your homepage. Full-screen pop-ups disrupt the shopping experience. They frustrate visitors by interrupting their browsing and increase bounce rates, driving 72% of customers away. It seems effective on the surface, collecting emails right off the bat, but dig deeper, and these pop-ups disrupt the shopping experience and skyrocket bounce rates—with 72% of customers exiting a website.