When you need to expand your business presence on the internet, you have two choices: organic growth or paid advertising. Organic growth means people find you naturally through social media content and when your website appears in search results. With paid ads, you place your message right where potential customers will see it.

The difference is that, rather than spending several months hoping your content will appear naturally on Google or gain attention on social media, paid advertising lets people see your business right away. Your company’s name and message could appear at the very beginning of search results or within social media feeds by tomorrow.

Looking for scalable, high-impact growth beyond the traditional search and social channels? Discover how pre-search incrementality is driving better results than traditional channels.

This guide breaks down how browser advertising offers a powerful alternate way to reach high-intent users before they even begin to search. Built for marketing leaders and decision-makers, it outlines why browser channels are gaining traction and how to activate it for incremental results at scale.

Using System1’s  Test Your Ad Social  platform, we analyzed emotional responses to 887 global short-form video ads from over 92,000 TikTok users, and matched these responses to 350+ in-market result studies.

Key findings:

Creator ads win attention, early branding maximizes its impact

Entertainment drives both the long and the short

The enemy of conversion isn’t dislike, it’s indifference

T he mobile marketing landscape remains a hot topic of discussion. Bold claims like “hypercasual games are dead” and “user acquisition is obsolete” continue to circulate, alongside the intensifying competition between gaming and non-gaming apps for user attention and brand visibility. But what really unfolded in 2024?

SocialPeta’s team has just released an in-depth white paper, leveraging our extensive database to analyze the key marketing trends of 2024 and compare them with previous years. This report uncovers the real shifts that shaped both the mobile gaming and non-gaming industries.

Commerce media networks are transforming digital advertising and changing how brand advertisers buy and optimize media. Our latest survey sheds light on the forces shaping the commerce media economy. Advertising is the industry that won’t sit still. Over the past three decades, the industry has morphed again and again. Brands once reached people primarily through mass media like TV, print, and radio, gaining precious few consumer insights. The internet changed all that with targeted and interactive campaigns online. More recently, retail media networks (RMNs) helped retailers enter the media business. Leveraging shopper and transaction data, RMNs help brands reach prospective customers through their websites, apps, and even off-site channels.

For decades, Google’s search market dominance left brands and consumers with limited options. However, with antitrust enforcement against Google’s search monopoly and the emergence of native search advertising — the fastest growing search media channel outside of the legacy search engine results page (SERP) — competition, choice, and innovation are essential components of the search landscape for the first time in years.

Want to be sure your marketing strategy is headed in the right direction? Wondering how other marketers are using social media? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and AI adoption over the next year in the 17th annual Social Media Marketing Industry Report.

Inside this detailed 43-page report, Social Media Examiner uncovers:

• Which platforms marketers regard as most important for reaching customers.

Advertising has a trust problem. Consumers are skeptical, and for good reasons. Misinformation floods their feeds; ad saturation makes them tune out and opaque algorithms dictate what they see. Brands aren’t just caught in the crossfire – they’re often funding the very problem they need to solve.

Take a step back, and the stakes become clear. In 2024, Advertiser Perceptions warned that brands are losing control over where their dollars land, unintentionally backing low-quality or outright misleading content. Meanwhile, a New York Times investigation revealed how social media algorithms prioritize sensationalism over truth, warping reality for the sake of engagement. The result? A fractured media landscape where consumers don’t know how, or who, to trust.