If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate information, you might know that your ads are doing “something”, but you don’t really know what. If you don’t have any confidence about how your ads are contributing to sales, you’re going to be very reluctant about spending more. Which puts a limit on the type of results your ads can produce.

At Pinterest, we believe visual search is the future. Traditional search engines and AI chatbots rely on words, but shopping is fundamentally visual. You often know what you want when you see it, not when you try to describe it.

That’s why Pinterest is the platform of choice for Generation Z when shopping: 39% say they prefer to start their searches on Pinterest.¹

At Pinterest Presents™, our annual global advertiser summit, we are announcing new advertising solutions designed for a visual-first world—helping shoppers move from inspiration to action with greater confidence, and giving brands smarter ways to capture intent.

As one of the fastest-growing ecommerce industries, Health & Beauty is expected to generate over $677 billion worldwide in 2025. But with rising costs, increased competition, and shifting consumer preferences, standing out in this industry requires more than just great products.

How are Health & Beauty brands responding? They’re adapting to challenges in ad spend, putting more energy into retaining existing customers, employing unique methods for driving up average order value, and using ad platforms for their specific strengths.

The marketing funnel is no longer an easy road paved with gold. These days, it can feel like a bumpy ride in a city cab—potholes and all. When the customer journey is choppy, it can become a real issue for marketers tasked with creating and managing a brand, generating awareness, and driving sales-qualified leads. Instead of a smooth, clear path that reinforces loyalty, you get a bunch of lost, would-be customers who quickly lose interest.

Will you be using X for your holiday promotions this year? Elon and Co. have been busy touting the platform’s improving ad offerings, now powered by its Grok AI tool, which enables advertisers to rely on Grok to find the right audience for their promotions, and optimize performance in the app.

And if your audience is active there, it could be worth considering, and this week, X has launched a new holiday marketing hub to help guide your X ads approach this coming season.

Unilever’s pledge to commit half of ad spend to social is just one piece of a larger evolution for a category trying to shed its stodginess and win over Gen Z. More CPG marketers are betting on social- and influencer-first strategies to modernize. Experts say the category needs to be open to creative risk and different ways of working with agencies to succeed.

Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with a TikTok video of a man sipping Ocean Spray while gliding along on a skateboard and listening to Fleetwood Mac’s “Dreams.” The blissful clip, later expanded into a TV campaign by the cranberry juice maker, led Ocean Spray to fly off of store shelves — and helped place “Dreams” back on the Billboard charts — while serving as an early indicator of TikTok’s distinct power in sparking viral product sensations.

Ahead of the busy holiday shopping season, Google is souping up its retail ads with new loyalty features. The new features include a way for retail brands to offer personalized pricing and shipping perks to members of their brand loyalty programs on both free and paid shopping listings on Google, while also helping brands target lapsed customers.

That includes rolling out a “loyalty mode” within Google Ads’s retention goal feature, which creates bidding strategies designed to target loyal customers. If a brand sees higher lifetime values (LTV) from its existing loyalty program members than from new ones, it may choose to set lower target ROAS for higher LTV customers, Jyotika Prasad, the company’s senior director of retail ads, explained.

Clip source: Digital Advertising in the Cookieless World | Twilio Segment

Digital Advertising in the Cookieless World

The rules of digital advertising are being rewritten. Both browsers and government regulators have been prioritizing user privacy, which we’ve seen in recent initiatives like Chrome phasing out of third-party cookies, and Apple’s iOS updates.

To adapt to this new digital advertising landscape, entire strategies need to be reworked. Our new e-book takes an in-depth look at the future of digital advertising, the necessity of first-party data, and the pivotal role of a CDP.