First, smaller organizations often need more access to creative teams and technology. Second, even though larger organizations typically have greater access to these resources, they need help producing creatives quickly in response to market conditions. 

Furthermore, advertisers need creative optimization tools that keep their campaigns reactive and effective. This usually requires numerous versions of campaign ads and staff that can swap out iterations based on ad performance in close to real-time. 

Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising. Small and mid-sized businesses (SMBs) face unique challenges when it comes to PPC advertising. Unlike big brands with massive budgets, SMBs need strategies that make every dollar count. Here’s how to optimize Google Ads campaigns to deliver real results for small businesses.

Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites. Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.

Amazon’s new Retail Ad Service allows U.S. retailers to implement Amazon’s sophisticated ad targeting and measurement tools on their own websites, marking another instance of Amazon commercializing its internal technology, similar to AWS and Buy with Prime.

Meta ads conversion results are central to the job of an advertiser. They are our guiding light for helping us understand whether something is or isn’t working. But conversion results can be misleading, if not outright lie. That could be because an advertiser is knowingly manipulating the data. It could also be that they aren’t knowledgable enough to understand the nuances.

The purpose of this guide is to help you master those important nuances so that you can evaluate your results accurately.

Even though e-commerce is a fast-moving business with fleeting marketing opportunities, advertisers typically employ traditional demographics and other static characteristics to target consumers. These don’t reveal what a shopper is doing or where they are on the purchase path. They also cause missed opportunities and wasted impressions when ads get served long after purchase. 

Millions of online transactions occur each day and produce a lot of data. When viewed through the proper lens, those data points are organized into commerce audiences to predict the shopping behavior of today’s post-pandemic, tech-enabled, buy-anywhere consumers. 

We know that AI is everywhere, but it’s still worth taking a moment to think about what the year ahead has in store for us. We present our thoughts on the most meaningful forces driving changes for performance marketers in 2024. 

1. AI Transforms Supply

Artificial intelligence is redefining how we find and access information information, which means the surfaces for advertising will continue to evolve. AI-driven Search, like OpenAI’s ChatGPT, Perplexity, and even Google Gemini, is better than a page full of links.

The period between Thanksgiving and Cyber Monday, known as the Cyber Five, is a clear mile marker to start holiday shopping for many consumers, and, as such, is a pivotal stretch for many marketers. Here we’ll take a look at some of the key trends that emerged from this year’s Cyber Five for Tinuiti clients under management, including how the shift in the timing of Thanksgiving impacted sales and ad pricing.

Get ready to unwrap growth this festive season with Your holiday season marketing playbook 2024. This comprehensive guide, compiled through extensive research by Microsoft Advertising teams in the US, UK, and Australia, offers invaluable insights and tips to help you navigate the evolving landscape of holiday gifting. From key consumer insights to shopper trends, this playbook is designed to equip advertisers with the knowledge they need to create holiday campaigns that convert. Whether you’re looking to enhance your digital presence or improve customer engagement, this playbook has got you covered.