Meta ads conversion results are central to the job of an advertiser. They are our guiding light for helping us understand whether something is or isn’t working. But conversion results can be misleading, if not outright lie. That could be because an advertiser is knowingly manipulating the data. It could also be that they aren’t knowledgable enough to understand the nuances.

The purpose of this guide is to help you master those important nuances so that you can evaluate your results accurately.

Learn what crossposting is and how to effectively share your content across multiple social media platforms to boost your online presence. Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn’t have to mean spending all day creating unique content for each channel.

In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform .

The key to any great relationship is listening. It drives human connection and lies at the heart of successful businesses. For brands, social listening allows them to tune into their target audience, gaining insights into consumer needs, motivations and reactions to shifting market trends—crucial elements for an effective marketing strategy.

These listening insights empower marketers to build a strong brand reputation, generate higher-quality leads, and eventually increase revenue–all of which compound to prove the return on investment (ROI) from their social listening efforts.

Social media users have an insatiable appetite for content—even as the social ecosystem becomes more complex. Despite AI-generated content inundating feeds, emerging networks shaking up the landscape and algorithms transforming on a dime, consumers have never been more plugged in and eager to engage with their favorite brands on every channel.

For marketers, this is a call to action that’s getting harder to answer. Without the right insights and direction, social teams face creative fatigue trying to keep up with their audience’s heightened demands. We surveyed over 4,500 consumers to find out what users actually want from brands on social, and how their responses differ from network to network. These findings reveal what kind of content social teams with limited budgets and bandwidth should prioritize, and how to deliver the greatest return on investment from your social media efforts.

As a marketer, keeping up with the trends isn’t just a flex—it’s survival. And the world of Gen Z changes - fast. Have no fear, as the Gen Z experts, we’re here to bridge that gap with what’s going to be big next season. Combining the latest Google search data, social media listening, and a bespoke survey of 2,000 Gen Z-ers in the UK and US - these are predictions you can trust.

Ecommerce is evolving at lightning speed. To thrive, brands are staying agile by tracking trends, analyzing customer data and embracing new technologies – think AI and social commerce. Recently, BigCommerce and Retail Dive’s studioID surveyed 155 retail executives from industries, including fashion, electronics and manufacturing. These leaders, from companies with revenues ranging from $1 million to over $1 billion, shared how they’re navigating the shifting landscape and using innovative strategies to meet changing consumer demands.

Find out how social measurement can drive real results for your business when you use the right metrics and tools. Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business.

Key takeaways

Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.

What separates the world’s most valuable brands from the rest? Brands like Amazon, Apple, and Tesla have one thing in common: they’ve mastered the art of using audience data to inform every major decision.

From personalized shopping experiences to visionary product launches and compelling marketing campaigns, these brands understand their customers so deeply that their offerings feel tailor-made. This customer-centricity is no accident - it’s driven by actionable audience insights.