191 notes tagged as ["seo"]
Filter your results by choosing one or more tags below or type your query in the search field above.
-
A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using AI for research. Although SEO remains essential, it’s critical that your brand appears in AI search summaries and chatbot answers.
-
Content marketing is collapsing and rebuilding simultaneously. AI systems now answer informational queries directly inside search results. Large language models (LLMs) synthesize known information instantly. Information production is accelerating faster than distribution capacity. Public feeds are already saturated.
The cost of producing content has fallen to nearly zero, while the cost of being seen has never been higher. That changes everything.
-
For the last decade, B2B marketing had a simple rule: Optimize for Google. In 2025, that rule started to break. Your buyers are no longer just searching for links; they are asking AI agents for answers. We assessed the digital footprints of 63 Mid-Market and Enterprise organizations (including brands like Stripe, Slalom, HubSpot, and Dell Technologies) to answer one question: Can AI agents find, understand, and recommend you?
-
You are currently enjoying the free trial mode which gives only back 3 results for each of your searches.
Click on Reset Search Tags to try another search.
Free NewsletterOnly paid members can get full access to the most recent content, create their own tags & personal folders, assign search results to specific projects and much more… all of this for less than 99c a day.
-
Dominate search visibility in the AI era
The entire landscape of search has been turned upside down. That’s a good thing because new search algorithms reward high quality content, but content strategists across industries are facing a steep learning curve: Adapting quickly is the only avenue to success. Every day introduces new advances, which means that every day that passes matters. Prepare your content marketing team for the next level of search success by downloading and sharing the Marketer’s Guide to Dominating Search Visibility.
-
New Microsoft retail AI guide echoes SEO
Microsoft published a playbook early this month to help retailers increase visibility in AI search, browsers, and assistants. “A guide to AEO and GEO” ( PDF) from the heads of Microsoft Shopping and Copilot, and Microsoft Advertising, includes and confirms actionable tips worth a read.
GEO vs. AEO
The rise of AI platforms has created a proliferation of ill-defined acronyms. The guide attempts to clarify two of them:
-
The AEO playbook for AI search
AI is changing how people search — and how your brand shows up. SEO still matters, but it’s no longer the whole story. With AI-driven answers reshaping how information is found and shared, Answer Engine Optimization (AEO) has become the key to ensuring your content — and your brand — stay discoverable.
What you’ll learn about AEO
In this guide, discover the AEO Maturity Model, a research-backed framework designed to help you:
-
Trust signals are the new AI currency
Artificial intelligence is transforming commerce faster than ever. Consumers no longer browse through search results, they ask AI agents to find exactly what they need. These agents have become the new gatekeepers, surfacing products based on trust signals and verified data, not keywords.
Our latest white paper explores this shift and explains why Answer Engine Optimization (AEO) is different from SEO. While SEO helps people find your products, AEO ensures AI systems select and recommend them.
-
From rankings to revenue: How SEO drives business growth
In today’s digital landscape, success hinges on more than just having a visually appealing website. At the heart of any thriving online business is search engine optimisation (SEO), a strategic approach that drives traffic, converts visitors, and ultimately boosts revenue. As the internet evolves, so too do the methods and metrics by which we measure growth. Understanding how to leverage modern SEO tactics can be the key to unlocking significant revenue opportunities.
-
AI is the new personal shopper this holiday season
How AI is changing what it means to be ‘on the list,’ turning data into discovery. Holiday shopping is a season of tradition. Families gather, retailers roll out promotions, and consumers search for the perfect gifts. Yet in 2025, traditions are colliding with a dramatic shift in how products are discovered, recommended and purchased. A growing share of shoppers, especially Gen Z and millennials, are kicking off holiday shopping on artificial intelligence platforms instead of search engines, social channels or direct retailer sites, marking a fundamental change in where and how commerce happens.
-
The role of product content in ai search and discovery
We all know the way consumers discover products is undergoing its most profound transformation since the advent of digital commerce. For decades, SEO shaped visibility through keywords, backlinks, and crawlable content. Now, generative engines try to understand products the way people do by looking at their details, purpose, and context. That level of comprehension relies on connected data: granular attributes, clean schema, structured metadata, and contextual language that together help AI understand what a product is, when it’s relevant, and who it’s for.
-
The death and rebirth of discovery
The rules of visibility have changed. Are you ready? For 20 years, SEO shaped how brands were found. Not anymore. Generative AI has rewritten the entire discovery journey. It’s collapsed the funnel, reshaped consumer behaviour, and shifted power from algorithms to AI assistants.
Welcome to the era of GEO (generative engine optimisation, where the question isn’t “how do we rank?” but instead, “how do we become the answer?”.