ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. Education, technology, and software development websites have gotten a referral traffic boost from ChatGPT search – and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s according to new Semrush analysis of 80 million lines of global clickstream data from the second half of 2024.

Brick-and-click retailers can struggle to balance local and ecommerce search engine optimization. A physical store wants to target folks in a geographic area and drive in-person visits, while an ecommerce site aims for buyers anywhere. Different goals, however, don’t necessarily mean there is a problem.

Imagine a furniture retailer with dozens of stores in California and Florida. The CEO could message the marketing team concerned that ecommerce represents less than 20% of total revenue. Her concern the next day could be a new Miami store not appearing on a local Google search.

In today’s competitive search landscape, mastering your data strategy isn’t optional—it’s essential. This comprehensive playbook reveals 13 battle-tested plays that leading SEO and SEM professionals use to outperform their competition, from leveraging real-time SERP data to implementing cross-platform competitive analysis.

Download this strategic guide from Search Engine Land and Traject Data to discover how to harness data from Google, Amazon, and Walmart to identify market trends, optimize ad performance, and drive measurable ROI. You’ll get actionable insights and step-by-step implementation guides that work for both agencies and in-house teams.

Over the last 15 years, we’ve witnessed seismic shifts in the SEO landscape, from the impact of the Penguin and Panda updates to today’s ever-evolving search algorithms. Like many others, we faced challenges during those updates, but we adapted. In the days following Penguin, we built a team of manual outreach specialists who secured backlinks from top websites within our clients’ niches. And yes, the strategy worked wonders.

Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. By understanding what works for them, you can find new opportunities to refine your SEO approach and position your brand the way you want to. This guide explores tools and techniques to perform a well-rounded competitor analysis!

Quick Takeaways

Use tools like SEMrush and Ahrefs to identify direct and indirect competitors.

Although having a website is vital for businesses of all sizes, it’s only part of the process. You need customers to notice your site to succeed in your industry.

Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content. Google receives over 84 billion visits every month, and most of those visitors are searching for something specific. A well-optimized site can boost your rankings, drive more organic traffic, and ultimately lead to long-term success. But why is SEO so crucial? This article examines the importance of SEO and its impact on your website’s visibility and growth.

The state of SEO for ecommerce in 2024 looks different in October than it did in January. Anyone who works in SEO can tell you things are constantly changing. High volatility in the search engine results pages (SERPs) has become the new normal. What worked last year may not work this year, and what didn’t work last year… well, it probably still doesn’t work today. It can be hard to keep up, but that’s what your ROI Revolution SEO team lives for. Continue reading for what you need to know about SEO in 2024.

Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand?

Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business. Let’s break down what each one offers and how to decide which will give you the most return for your efforts.