The global fashion industry is about to hit one trillion dollars – is your brand ready to take its share? With inflation finally starting to drop and consumer spending is forecast to rise, 2025 could offer the best market conditions for the fashion industry in years. Learn how to make the most of it in this trends paper.

Discover the trends and consumer behavior shaping the fashion industry and expert insights for leveraging them in your own influencer marketing strategy. We surveyed hundreds of Gen Z and Millennial consumers to understand their shopping and social media habits. In this guide, you’ll get the latest consumer data and trends, plus actionable strategy advice from the marketers behind some of today’s most innovative fashion programs.

Consumer shopping behaviors and the trends shaping the fashion industry are in constant fluctuation. Backed by survey data and industry analysis, we explore the forces driving these consumer decisions and examine where consumer interests and dollars lie over the next 12+ months. Uncover your consumers’ buying plans for this year and beyond.

The apparel space has faced considerable headwinds in recent years – from changing consumer preferences to cutbacks in discretionary spending. We dove into the data for various apparel categories to explore emerging industry trends and see what foot traffic patterns can tell us about the state of apparel in 2025.

Key Takeaways

Between 2019 and 2024, the share of apparel visits going to off-price retailers and thrift store categories increased substantially, likely due to consumers’ prioritization of value and treasure-hunting. 

In the dynamic and competitive world of fashion retail, effective pricing strategies are critical. Competitor price monitoring involves regularly tracking and analyzing the prices of competing products and brands to make informed pricing decisions for your own goods. 

When combined with price benchmarking, this practice helps fashion retailers stay competitive, maximize profits and meet consumer expectations. In this article, we will explore the significance of competitor price monitoring, the methods used and how product lifecycle management (PLM) software can streamline this essential process.

In 2024, artificial intelligence (AI) dominated the cultural conversation — and luxury brands took note. LVMH went all in on AI-powered tools, Grace Ling rode the burgeoning AI wearables train, and Brunello Cucinelli amped up its storytelling by launching a bespoke machine-learning service. But how are the industry’s power players preparing to leverage the technology in 2025?

January has already given us a compelling indication: From Hugo Boss’ new AI-driven e-commerce ambitions to Burberry’s reimagined archives, brands are harnessing AI on their own terms to craft immersive worlds, provide tailored solutions, and strengthen their connections with consumers.

Faced with rapid trends, sustainability demands, and innovation pressures, fashion leaders are turning to technology to stay competitive. MMGNET, in partnership with The Interline, explores how technology is revolutionizing fashion in Fashion & Technology in 2025. This report delves into how industry professionals are adopting digital tools, addressing challenges, and using technology to drive sustainability and operational efficiency. It also highlights how smaller brands are leveraging technology to compete with larger corporations and adapt to a fast-changing industry.

Fashion creators over 40 and beyond are redefining the industry by proving that style and creativity only gets better with age. The fashion world has historically leaned towards youth-focused representation, often leaving out the voices and talents of those who have years of experience and confidence under their belts.

Enter the #Over40Fashion movement.

This thriving community celebrates seasoned style, showcasing creators who provide inspiration, tips, and education for individuals embracing their fashion identity in their 40s, 50s, and beyond. These creators are breaking stereotypes, highlighting timeless elegance, and proving that personal style has no timeline.