139 notes tagged as ["fashion"]
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Consumers have turned to videos created by people like them to learn more about brands and products as they shop, particularly online. In response, savvy brands and retailers are leveraging authentic, personalized video content to convert shoppers and drive revenue.
One of the most innovative tactics is integrating these organic, user-generated videos directly into the online shopping experience. For the purpose of this report, shoppable user-generated video is creator-made content that features products and includes built-in shopping functionality, allowing users to discover and purchase products directly from the video. In these videos, creators and customers alike candidly share details about their experience with specific products — whether it’s fit, texture, color or other descriptors — and add credibility and authenticity to the on-site shopping experience.
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As fashion executives look to 2026, they are contending with a fundamentally new reality. US tariffs have redrawn trade maps and forced brands and their suppliers to rapidly adjust. Consumers continue to rethink their spending, seeking value and devoting more of their budgets to achieve other goals, including their own well-being and longevity. The swift onset of AI, meanwhile, means fashion businesses find themselves in a rapidly changing technological landscape.
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To reduce waste, the Refashion program helps users create outlines for adaptable clothing, such as pants that can be reconfigured into a dress. Each component of these pieces can be replaced, rearranged, or restyled. It’s hard to keep up with the ever-changing trends of the fashion world. What’s “in” one minute is often out of style the next season, potentially causing you to re-evaluate your wardrobe.
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Fashion and luxury brands can win in secondhand Market
A report by BCG and Vestiaire Collective, based on a survey of 7,800 consumers from the Vestiaire Collective community, shows that secondhand fashion and luxury is now firmly embedded in how people shop. Secondhand fashion and luxury has evolved into a resilient and fast-expanding force in the global fashion and luxury industry.
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The fashion industry is asking AI to predict new trends
Predicting what matters in fashion was once an elite sport, the province of those who attend those big runway shows in New York, Milan, London, and – right now – Paris, like the editors of influential magazines. (A line from 2006’s The Devil Wears Prada, about Miranda Priestly, a tyrannical fashion editor, conveys the idea succinctly: “You still don’t get it do you? Her opinion is the only one that matters.”)
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2025 Beauty & fashion creator marketing insights
Discover the strategies and trends shaping the next chapter of beauty and fashion creator marketing. Traackr’s2025 Beauty & Fashion Insights report reveals the shifts, strategies, and standout brands shaping the creator economy in 2025. Based on US data from January through June 2025, this report uncovers why audience attention is slipping, which creators and platforms are breaking through, and how top brands are rewriting the playbook for success.
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TikTok releases 2025 UK product trends shopping report
TikTok has published its first-ever shopping trends report for the UK market, providing insights into the most popular products and consumer behaviors driving in-app commerce this year. The 33-page “Big Shop Report” details a wide range of trending items across key categories including fashion, beauty, tech, food, and home, reflecting TikTok’s growing influence as a shopping destination.
The report comes amid TikTok Shop’s rapid expansion in the UK, where it emerged as the fastest-growing online retailer in 2024, according to the platform. With integrated shopping features like shoppable videos, livestream shopping, and an expansive marketplace, TikTok is reshaping how UK users discover and purchase products.
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How Zalando uses AI to personalize the shopping experience
Ever wished shopping apps could just get you? Zalando’s AI assistant is making that happen. Their chatbot isn’t just answering questions, it’s your personal stylist in your pocket. Zalando reported a 4.2% revenue lift last year. The question is: how much of that came from AI, and how can they do even better?
How Zalando uses AI to personalize the shopping experience
Zalando’s AI assistant is like having a stylist in your pocket. Instead of tapping through endless filters, users just ask: “What should I wear to a wedding in Santorini in July?”
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Connected Consumer: What fashion shoppers want in 2025
Drapers’ Connected Consumer report is the ultimate guide to understanding fashion shoppers in 2025. Featuring exclusive data from an extensive survey of 2,000 UK consumers, this in-depth research takes you inside the minds of shoppers – unlocking insights into their wants, priorities and expectations. An annual report, the series tracks and decodes evolving shopper behaviours and preferences within the fashion retail space, across UK adults.
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Fashion trends 2025: How to lead in a trillion dollar market
The global fashion industry is about to hit one trillion dollars – is your brand ready to take its share? With inflation finally starting to drop and consumer spending is forecast to rise, 2025 could offer the best market conditions for the fashion industry in years. Learn how to make the most of it in this trends paper.
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2025 Fashion influencer marketing guide
Discover the trends and consumer behavior shaping the fashion industry and expert insights for leveraging them in your own influencer marketing strategy. We surveyed hundreds of Gen Z and Millennial consumers to understand their shopping and social media habits. In this guide, you’ll get the latest consumer data and trends, plus actionable strategy advice from the marketers behind some of today’s most innovative fashion programs.