Today’s online shopper holds the reins, and for ecommerce retailers, there’s no standing still. Shoppers are demanding more of ecommerce retailers and expect an online shopping experience that’s more personalized, with options and suggestions, including for payments. And payment methods such as buy now, pay later (BNPL) and social commerce checkout help merchants to sell more and customers to buy more.

Retail media is an incredibly powerful tool for influencing purchasing behavior at or near the point of sale (POS), which is why it’s such a valuable asset for retailers and a sought-after marketing channel for brands. However, retail media also faces a consistent challenge: attribution. This difficulty linking sales to ad spend has led CPG brands to invest billions in campaigns with limited visibility into their actual effectiveness. It has also made it harder for retailers to prove the value of their retail media networks (RMNs). Today, artificial intelligence, connected data solutions and advanced loyalty programs are changing this equation by enabling precise personalization, accurate attribution, and measurable results that benefit retailers, brands and customers alike.

Retailers dread the dreaded “R” word - returns. With return rates averaging 16.5% of of online sales, Ecommerce merchants face rising costs that eat into profits. But returns don’t have to spell doom for your bottom line, even though every sector of commerce is impacted by returns.

Surprisingly, pricey products have an astronomical return rate of 50%, outpacing average return rates. Moreover, during festive seasons like the holidays, online return rates can skyrocket to up to 30% - underscoring the importance of monitoring return metrics. Carefully tracking return rates provides Ecommerce merchants invaluable understanding of customer preferences and happiness with their purchases.

First Insight surveyed 3,000+ global consumers and 300+ retail executives to uncover a critical divide: while most shoppers say they’ll abandon brands over price hikes, executives plan to raise prices anyway. This exclusive report reveals the growing trust gap between consumers and brands, and how pricing decisions today could cost retailers long-term loyalty.

Read the full study to explore:

• Where consumers and retailers disagree most on tariffs and pricing

Cross-generational marketing is key when it comes to efficiently identifying and engaging with your best and next-best customer. Read our report, Your guide to cross-generational marketing in 2025, to learn how to adapt your marketing for Gen Z, boomers and everyone in between.

This report features Epsilon’s best-in-class foundational data and dives into similarities and differences across generations, including:

As the second half of 2025 unfolds, one emerging trend in the payments landscape is the renewed focus on debit rewards. This shift is being driven by market demand, changing consumer preferences, integrated technologies and innovative partnerships that are allowing banks, FinTechs and brands to boost loyalty and customer engagement while opening new revenue opportunities.

Historically, loyalty programs have focused on credit card usage. This model left out 46 million consumers with little to no credit history — especially younger, debt-averse or credit invisible individuals — who use debit cards for everyday transactions. Today, over 90% of U.S. adults carry a debit card, and many brands report a significant share of airline and hotel purchases are made with debit. Yet until recently, these consumers’ loyalty and spending have gone largely unrecognized.

The 2025 Optimove Insights Marketing Fatigue Report uncovers why excessive, irrelevant, or poorly timed messaging drives customers away, with 70% unsubscribing in just three months. Learn how personalization, relevance, and AI-driven strategies can help you avoid fatigue, boost engagement, and build loyalty. 

In the report:  

Why consumers unsubscribe and how to avoid it 

The power of personalization and relevance 

This year, top brands aren’t just optimising campaigns—they’re aligning teams, unifying platforms, and focusing on customer retention. Klaviyo’s 2025 state of B2C marketing report uncovers what’s really driving results, backed by survey data from over 1,500 marketers worldwide.

Inside, you’ll learn:

Why marketing and service alignment is driving outsized performance

How tool consolidation is fueling personalisation at scale