Many brands are ill-prepared for the law that takes effect this summer. The European Accessibility Act (EAA), which requires all digital products and services, including websites, e-commerce, and mobile apps, to be accessible for people with disabilities, takes effect June 28, 2025. The act applies to any organization providing digital products and services to customers in the EU, including U.S.-based companies. The pending regulation has prompted global brands and organizations to examine their approach to creating more accessibility online. Indeed, the law will affect roughly 87 million people in the EU who have some form of disability. But that doesn’t mean companies are ready for the EAA.

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below.

Email quantity

67% of consumers say they receive too many daily emails.

81% of Baby Boomers say they receive too many emails.

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — including CEOs, consultants, marketing directors and operations managers — to understand how frequently marketers use different genAI applications.

The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology. In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing technology landscape, highlighting AI’s significant industry impact. However, adoption patterns vary: some use cases are deeply integrated into daily workflows, while others remain largely aspirational.

Your social media marketing strategies are changing how your business connects with audiences, combining creativity, data, and technology to drive engagement and growth. It makes building brand awareness and developing relationships with your audience far easier, which can generate sales.

As you might expect, social media is showing no signs of slowing down in 2025. In fact, Data Reportal notes that 8.4 new accounts join social media every second.

B2B marketing leaders learned a lot from their past experiments, but quick wins at the expense of long-term gains aren’t the best path forward. Achieving success in 2025 requires balancing short- and long-term strategies fueled by past wins. Read the 2025 Predictions guide for B2B marketing and sales to explore context that will help you make strategic 2025 decisions. Discover why successful B2B leaders will thrive by optimizing their infrastructure and data practices. Learn how they’ll renew their focus on customers and fundamentals, bolster their revenue processes, and adapt to a new generation of buyers.

Mapping out your next moves to boost revenue? Start by seeing how your email and SMS performance metrics stack up against the competition. In this 2025 benchmarks report, we share data based on a selection of billions of emails and text messages to help marketers across verticals including apparel & accessories, health & beauty, and more.

You’ll find:

– Key trends impacting your industry

– Benchmarks by business size, so you can compare apples to apples

In the fast-paced world of digital marketing, staying ahead of the competition requires more than just creativity. For social media influencers and content creators, mastering search engine optimization (SEO) is essential to drive traffic, grow audiences, and secure brand partnerships. In 2025, artificial intelligence (AI) has become a game-changer in the SEO landscape, offering powerful tools that automate tasks, provide data-driven insights, and optimize content for better rankings.

Brands and retailers need to deliver compelling, consistent, omnichannel content experiences across all digital touchpoints, which requires the effective management of digital assets. DAM solutions must empower retailers to enhance their omnichannel marketing strategy and improve content ROI. Furthermore, as AI deployment becomes more mainstream within DAM solutions, there would be an increase in DAM use-cases and in the efficiency of existing modules or functionalities.