A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using AI for research. Although SEO remains essential, it’s critical that your brand appears in AI search summaries and chatbot answers.

Email remains one of the highest ROI drivers for marketers—but only if messages reach the inbox. Privacy rules are changing, AI is moving fast, and mailbox providers keep updating their playbooks—so marketers need to stay on their toes to reach subscribers. Ready to take charge of your email deliverability? Validity’s latest report—backed by trillions of global inbox data points—reveals rising inbox placement rates worldwide in 2025. 

For the last decade, B2B marketing had a simple rule: Optimize for Google. In 2025, that rule started to break. Your buyers are no longer just searching for links; they are asking AI agents for answers. We assessed the digital footprints of 63 Mid-Market and Enterprise organizations (including brands like Stripe, Slalom, HubSpot, and Dell Technologies) to answer one question: Can AI agents find, understand, and recommend you?

Automation levels directly correlate with AI returns. Without structural change, marketing’s AI spend may amplify old inefficiencies. Marketing leaders have invested heavily in AI training and related use-case exploration, yet still struggle to demonstrate a material impact. Productivity gains from AI remain uneven. Marketing leaders don’t lack vision for an AI future, but they don’t demonstrate a methodical approach to realizing it.

Plan your 2026 promotions with our definitive retail calendar. Consumers set a new holiday shopping record in 2024, with US holiday retail spending totaling $994.1 billion. But while the end-of-year holiday season gets a ton of retail hype, holidays happen year-round. And with some strategic planning—and creative marketing—you can take advantage of all of them to boost sales and revenue.

That’s why this guide doesn’t just list key retail holidays. It also offers seasonal marketing ideas with step-by-step strategies that apply to both ecommerce and brick-and-mortar. Plus, learn how to align with the 4-5-4 retail calendar for cleaner reporting and campaign timing. 

Learn how brands can navigate the sea of AI Search and the change in consumer behaviours by optimising for LLMs, maintaining visibility, and building meaningfully different content strategies that drive growth. Ever since the launch of ChatGPT in November 2022, the pace of change in the digital marketing world has been overwhelming. The constant AI Search updates are sending ripples through the industry, while a tsunami of AI-generated content (AKA “AI Slop”) is sweeping the feeds of consumers in an already attention-deficient space.

As AI Overviews and shopping agents divert clicks away from traditional search results, Google Discover may provide a new and growing source of organic traffic for ecommerce merchants.

Discover is Google’s personalized, query-less content feed similar to those on X and Facebook. The Discover feed appears in Google’s mobile applications and on the main screens of Android devices. It shows articles, videos, and content that presumably interests users.

Wonder how brands sustain major growing year after year? They’re not relying on business as usual—they’re building what’s next. In the 2026 edition of Behind the Brands, we take you inside the strategies of companies that are redefining the customer experience with Klaviyo.

You’ll learn:

How to use K:AI Customer Agent to move shoppers through the journey

How Klaviyo Marketing Analytics can identify dormant subscribers and help you reactivate them