Social networks are more saturated than ever. Consumers continue to demand authentic, original content and quality in the businesses they buy from. The right influencer marketing strategy (and content) can help a brand break through the noise, engage audiences at scale and stand out from competitors.

We surveyed over 2,000 consumers, 650 marketers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Download these five reports to create influencer marketing content that resonates, and dive into the evolving expectations of consumers and influencers themselves.

The Google Search algorithm determines which webpages show in the results that appear after a user runs a search—and in what order. The algorithm considers many factors to understand which pages are best suited to address the query and deserving of ranking (i.e., appearing in search results). Such as how relevant the content is, if the page loads quickly, how many trusted websites link to the page, and more. 

As a marketer, brand manager, SEO (Search Engines Optimization) expert, you are interested in whether search engine optimization is relevant or not in the months to come. Many of our businesses rely heavily on search engines and now that we heard about LLMs, we are wondering, is our business doomed?This guide for GEO (Generative Engine Optimization) and LLMO (Large Language Model Optimization) should help you understand the new AI frontier, and give you advice on how to evolve your current SEO efforts to upcoming GEO efforts.

On Pinterest, you get more than a passive follow. Here, you can build an active community that values and engages with your content. But how do you do it? Follow these tips to help grow your audience organically on Pinterest.

Create fresh content weekly

Fresh Pins keep your audience engaged and help you to reach new people regularly. It’s best to add more content every week to sustain engagement with your current audiences and reach more people over time.

Modern customers expect relevance at every touchpoint. This playbook shows you how to deliver it: by unifying your CRM program, UX, and strategy into one seamless customer experience.

This playbook breaks down how to map and optimize the full customer journey — from first opt-in to repeat purchase. You’ll learn how to align teams and systems around your customer and build a personalization engine powered by real-time data, adaptive UX, and advanced segmentation.

Get insights and use cases on how AI-equipped CRMs are optimizing sales, marketing, and service operations in our ebook, “Practical AI for Small Businesses.” You’ll learn how AI tools can drive growth and efficiency for your business, including:

How to generate personalized marketing content faster and more effectively.

Ways that AI tools in your CRM can speed up deal closures for your sales team.

As the Black Friday advice starts flooding in, it’s getting harder to separate proven strategies from marketing noise. Some experts advise starting your campaigns in October, while others insist November is soon enough. Some swear by steep discounts, while others make room for a wider variety of perks. With conflicting advice everywhere, it’s hard to know which tactics will actually generate more revenue than last year—and which ones just sound good in theory.

Let’s get the bad news out of the way first… Consumer expectations have shifted and there’s no single type of funnel that’s going to convert everyone. What really works is creating personalized experiences that focus on the micro-moments within the shopper’s journey and using those to influence and capture the customer––again, and again, and again.

This is what retention marketing focuses on, and some experts have suggested that it be renamed to “ re-acquisition” to highlight just how important it really is in today’s market.