As if return fraud weren’t daunting enough by itself. One of the fastest rising trends in the first-party fraud category involves wardrobing, or buying items and wearing them with the intention of returning them for full price later on. Why is this such a big deal in eCommerce? And, what can you do to stop it? Let’s find out.

Wardrobing: How to Stop Buyers From Using & Returning Your Goods

At its core, wardrobing is a form of first-party fraud. It happens when a shopper buys an item that they intend to use or wear just once, then return it to get their money back.

One of my biggest pet peeves is when advertisers share amazing conversion results while omitting important context. This is typically done to impress current clients, prospective clients, or other advertisers. In some cases, they simply don’t know better. In others, they do know better, but they are knowingly deceiving their audience. The purpose of this post is to help you know better. That way, you can provide that important context when sharing your results. You will also be equipped to call out this type of behavior when it happens.

The start of a new year is the perfect time to give your help center the refresh it deserves. For many ecommerce brands, the help center is one of the most underused support tools—yet it’s also one of the most powerful. 88% of customers already search your website for some kind of knowledge base or FAQ. Customers expect fast answers, and a well-designed, updated help center can meet their needs while taking some weight off your support team. We’ll walk you through why refreshing matters and how to do it.

Europe’s consumer packaged goods industry players must achieve and scale commercial excellence to secure revenue, margin, and market share growth. Top CPG performers outcompete in four best-practice areas. In today’s highly fragmented and rapidly evolving retail environment, consumer packaged goods (CPG) industry companies must scale commercial excellence to outperform their peers, leading their categories in execution and advanced capabilities to grow revenue and market share.

Looking to grow an email list to capture leads or offer welcome incentives? These days, the default solution is to plaster a full-screen pop-up on your homepage. Full-screen pop-ups disrupt the shopping experience. They frustrate visitors by interrupting their browsing and increase bounce rates, driving 72% of customers away. It seems effective on the surface, collecting emails right off the bat, but dig deeper, and these pop-ups disrupt the shopping experience and skyrocket bounce rates—with 72% of customers exiting a website.

The “Market Guide E-commerce in Portugal” outlines significant growth in Portugal’s e-commerce sector, contributing about 3% to the GDP. Despite a brief dip in revenues from $5.1 billion in 2021 to $4.5 billion in 2022 due to the end of lockdowns, the market is expected to grow at a 10% CAGR through 2026. Growth is driven by higher incomes, government investments in digital infrastructure, and consumer shifts towards online shopping for its convenience. Mobile and social commerce have notably increased. E-wallets, particularly MB Way, are the preferred payment methods. The report highlights the potential of Portugal’s e-commerce market for merchants, emphasizing the importance of understanding local consumer preferences.

Switzerland’s e-commerce landscape is flourishing, showcasing a robust infrastructure, a high internet penetration rate, and a strong preference for online shopping. With a projected growth of 13% CAGR from 2022 to 2026, the market is ripe for expansion. The report delves into preferred payment methods, highlighting the rise of TWINT, and explores the thriving state of cross-border e-commerce. It also outlines the regulatory framework ensuring a secure online shopping environment. For merchants eyeing the Swiss market, understanding these nuances is key to success.

Brick-and-click retailers can struggle to balance local and ecommerce search engine optimization. A physical store wants to target folks in a geographic area and drive in-person visits, while an ecommerce site aims for buyers anywhere. Different goals, however, don’t necessarily mean there is a problem.

Imagine a furniture retailer with dozens of stores in California and Florida. The CEO could message the marketing team concerned that ecommerce represents less than 20% of total revenue. Her concern the next day could be a new Miami store not appearing on a local Google search.