Getting your business noticed online can feel like an uphill climb, especially when your budget is tight. A lot of people assume that unless you’re spending a hefty amount on SEO, there’s no point in even trying. That idea has stopped plenty of deserving businesses from getting the visibility they need to grow. But here’s the truth: SEO doesn’t have to drain your wallet to be effective. With a little focus and understanding, affordable SEO can pull real weight and give businesses a strong online presence.

We studied the shift in search behavior using public trend data and Writesonic’s latest GEO tool to understand the real impact of AI search on SEO traffic—not just what people assume is happening, but what the data actually confirms.

What we found reveals significant changes in how AI traffic flows, how visibility operates, and what kind of content is surfaced.

Here’s what we learned—and what it means for your SEO strategy going forward.

Your marketing automation is running perfectly. Emails go out on schedule, campaigns trigger based on user actions, and your dashboard shows decent open rates. Yet something’s off: Conversion rates plateau, customers churn at the same predictable rate, and your campaigns feel increasingly ineffective.

However, the problem doesn’t lie with your automation. It’s that you’re treating all customers like they’re the same person.

The Google Search algorithm determines which webpages show in the results that appear after a user runs a search—and in what order. The algorithm considers many factors to understand which pages are best suited to address the query and deserving of ranking (i.e., appearing in search results). Such as how relevant the content is, if the page loads quickly, how many trusted websites link to the page, and more. 

Returns are considered one of the largest challenges in retail today, particularly in the ecommerce sector. But what if, instead of just costing money, returns could actually enhance the customer experience? What if they could also strengthen brand loyalty and boost revenue at the same time?

You might be wondering, “How can I turn this challenge into such a positive opportunity for my brand?” The answer lies in a rising trend: personalized returns. By leveraging data and technology, you can create a tailored ecommerce returns experience for each customer — one that adds value instead of detracting from it.

How online retailers and brands can overcome fraud’s latest growth industry: First‑party fraud and abuse. The evolving nature of first-party fraud has turned it into a multibillion-dollar threat. Organized fraud rings are leveraging digital loopholes, exploiting return policies, and using tactics such as refund-as-a-service platforms to target retailers. If your business isn’t prepared, you risk significant financial loss and damage to your reputation.

Today’s online shopper holds the reins, and for ecommerce retailers, there’s no standing still. Shoppers are demanding more of ecommerce retailers and expect an online shopping experience that’s more personalized, with options and suggestions, including for payments. And payment methods such as buy now, pay later (BNPL) and social commerce checkout help merchants to sell more and customers to buy more.

As a marketer, brand manager, SEO (Search Engines Optimization) expert, you are interested in whether search engine optimization is relevant or not in the months to come. Many of our businesses rely heavily on search engines and now that we heard about LLMs, we are wondering, is our business doomed?This guide for GEO (Generative Engine Optimization) and LLMO (Large Language Model Optimization) should help you understand the new AI frontier, and give you advice on how to evolve your current SEO efforts to upcoming GEO efforts.