A growing share of EU online shopping is flowing to marketplaces based outside the European Union. Greece has emerged as an extreme example of this shift. Recent survey data shows that roughly 80 percent of Greek consumers have purchased from at least one non-EU e-commerce platform, with Temu and Shein standing out as the most frequently mentioned marketplaces.

This development is more than a short-term consumer trend. It reflects bigger structural changes in European e-commerce, affecting price expectations, competitive dynamics, logistics, and regulatory priorities across the EU.

For years, martech and AI investments delivered only incremental gains. Data remains scattered. Workflows are still manual. Teams still operate in silos. What’s missing isn’t more technology — it’s transformation. This guide reveals how to make that shift — moving from disjointed tools to orchestrated outcomes, static profiles to real-time intelligence, and manual decisions to adaptive AI agents. 

AI search has clearly changed the nature of visibility. Users no longer scroll through a list of links; they receive an instant answer, combining insights from multiple sources across the web. If your content isn’t featured as part of these AI responses and references, you are most likely to be invisible even if you show up in traditional search results. This shift makes one truth impossible to ignore: Visibility now depends on whether AI systems can understand, trust, and feature your content.

Analysis of 10,000 LLM responses reveals the domains and signals shaping AI-driven shopping – and what brands must do to stay visible. Every Black Friday reveals how consumers search, compare, and decide. This year added something new: a real-world test of how AI models interpret commerce under true demand.

So we ran a structured test across major LLMs and analyzed 10,000 responses. The goal was simple: to see how these systems form their internal view of the retail landscape and which signals shape the answers they generate.

A practical guide to building smarter budgets, allocating spend, and driving profitable growth in 2026. This guide turns complexity into a clear, repeatable process for 2026, with synergies between your data sources, strategy and operating rhythm.

Build a full-funnel, diversified plan: A balanced multichannel mix creates more resilient growth and helps brands generate demand across the full funnel.

A step-by-step guide to the basics of ecommerce shipping. We cover packaging, popular couriers to use, and how to ship products to customers profitably. You put a lot of effort into making sure your customers have a great experience: You approve the product pics, tweak your web store design, write the marketing emails—all with the goal of leaving your customers happy.

But you may still ask yourself: What are the best ways to ship your products to customers? Ecommerce shipping is a key part of your business—it’s the point where a customer finally experiences your product in person. Fulfillment and shipping logistics can also represent a major expense in your business, depending on your ecommerce shipping strategy.

Holiday returns now rival major sales events in scale and operational impact. January is effectively a second peak season, driven not by purchases but by the wave of returns that follows the holidays. Many gifts aren’t opened until late December or early January, so issues like sizing mismatches, duplicate gifts and unwanted items surface at the same time.

The  National Retail Federation projects that  17% of all holiday sales will be returned in 2025 , meaning retailers must treat December through February as a defined “returns season” with its own demand curve and system expectations. For IT and operations leaders, this creates sustained pressure across the entire stack: return portals, identity checks, OMS and WMS integrations, refund engines, and carrier-tracking workflows.

In today’s marketing world, every dollar needs to prove its worth. Gone are the days of fluffy metrics. Marketers are under pressure to show that campaigns drive customer acquisition, repeat purchases, and long-term loyalty.

That’s likely why Wyng has seen growing interest from retailers and brands who want to launch proof-of-purchase campaigns. These promotions reward verified buyers with sweepstakes entries, instant-win opportunities, digital rewards, or rebates that motivate customers to buy again and again.