634 notes tagged as ["Cross border"]

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  • CROSS BORDER, CUSTOMER BEHAVIOUR, CUSTOMER EXPECTATION, INFLUENCERS, MARKETING, TRENDS

    The influencer marketing landscape is changing, with both its importance and its scope expanding. As influencer marketing investments rise, what was once an experimental tactic has become a sophisticated, highly funded go-to-market framework. But marketing teams face growing pressure from leadership to demonstrate measurable ROI. Millions of dollars are wasted on partnerships that look strong on paper but fail to convert, driven by a misalignment between brands and creators and an over-reliance on traditional, follower-first sourcing playbooks.

  • AI, CROSS BORDER, TRENDS

    AI is already reshaping the European retail value chain. The question now is how leaders modernize while strengthening the human experience—with a €240 billion to €320 billion opportunity at stake. Artificial intelligence (AI) is no longer a future trend in retail. The technology is already reshaping the entire retail value chain, from making it easier for consumers to discover and buy products to improving how retailers make decisions and speeding up how goods move from warehouses to homes.

  • AI, CROSS BORDER, MARKETING, STRATEGY

    Retailers are placing a stronger emphasis on artificial intelligence in marketing over pricing strategies and supplier negotiations, traditionally seen as high-value areas. Trailblazers like Zalando and Asos are restructuring their organizations to seize profitability. The retail sector in Europe is making very slow progress in adopting Artificial Intelligence (AI). Macroeconomic figures point to massive potential, which the recent report *Rewiring Retail in Europe: The AI Imperative* by EuroCommerce and McKinsey & Company estimates at €320 billion. However, it also reveals a significant maturity gap: “While 40% of organizations report having an AI strategy in development, less than 30% have reached established or integrated levels, and more than 80% remain in the emerging or developing stages of AI literacy and adoption.”

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  • BEAUTY, CROSS BORDER, CUSTOMER BEHAVIOUR, TRENDS

    Beauty in 2026: Global shifts. Local realities. Real growth

    Global Beauty Views 2026 brings together expert insights from 20 key beauty markets, offering a data-led view of how consumer preferences, routines, and buying behaviour are evolving across the world. The report captures how global pressures—such as inflation, digital acceleration, and shifting cultural values—are reshaping beauty, while highlighting the local nuance that defines success in each market. 

  • CROSS BORDER, FRAUD, RETURNS, STATS

    The state of refund abuse: New survey on refunds & returns fraud

    To help merchants understand, quantify and prevent refund abuse, Ravelin conducted a survey of 6,200+ consumers in the UK, Germany and France. Refund abuse is easy to do yet difficult to block. Arm yourself with knowledge and meaningful data with our new report. Read the report to discover how:

    1 in 4 shoppers abused refund policies in the past year

    Almost everyone who attempts it succeeds, at a rate of 98%!

  • AGENTIC, CROSS BORDER, PAYMENTS

    Visa expands agentic commerce access in Europe

    Visa has enabled live agentic commerce transactions across Europe, letting AI agents complete purchases with participating merchants. The transactions mark a shift from testing within controlled environments to live purchases at participating merchant websites, with agents browsing products, selecting items and initiating payments within parameters set by consumers.

    In addition, the transactions are enabled through Visa Intelligent Commerce, Visa’s portfolio of initiatives supporting AI-driven commerce. They rely on explicit consumer authorisation, with agents operating within user-defined controls rather than acting independently of the cardholder’s instructions. Visa has worked with more than 30 European card issuers to support these transactions, alongside merchants including lastminute.com, Frasers, Cleverbridge and BrickDepot, spanning the travel, retail and ecommerce sectors.

  • CROSS BORDER, CUSTOMER EXPECTATION, LUXURY, TRENDS

    State of luxury: US and China outlook

    The United States and China account for the largest and fastest-growing luxury markets. A closer look at client expectations across four dimensions reveals how players can reignite growth. As the luxury market emerges from a period of slower growth, consumers in the United States and China will play an outsized role in determining which brands emerge as leaders. These two countries represent the industry’s most significant concentration of luxury demand: The United States remains the world’s largest luxury market by sales, while China is expected to be among its fastest-growing through 2030. Overall, the global luxury market is projected to reach $700 billion by the end of the decade, growing 4 to 6 percent annually.

  • AGENTIC, CROSS BORDER, FRAUD, PAYMENTS, STATS, TRENDS

    The new European payments landscape

    With the European payments sector undergoing rapid modernisation, critical questions around investment, regulation, and market alignment are dominating the agendas of banks, fintechs, regulators, payments providers, and technology providers. To uncover the practical choices defining today’s market, Finextra Research surveyed 195 industry professionals in April 2026 across Denmark, France, Germany, Italy, the UK, and Belgium. 

  • CASE STORIES, CROSS BORDER, CUSTOMER BEHAVIOUR, CUSTOMER EXPERIENCE, LUXURY, PERSONALIZATION, TRENDS

    Switzerland luxury market report 2026

    The Switzerland Luxury Market Report 2026 examines how one of the world’s most sophisticated luxury markets continues to perform amid economic uncertainty, changing consumer expectations and global disruption. Discover how wealth, craftsmanship, tourism, digital innovation and sustainability are influencing the future of luxury retail in Switzerland.

    Understanding the Swiss Luxury Market

    The Switzerland Luxury Market Report 2026 provides an in-depth analysis of this distinctive retail landscape. It explores everything from the strength of the Swiss watch industry to the growth of mobile commerce, personalised customer experiences and sustainable luxury.

  • CROSS BORDER, RETURNS

    Returns compliance becomes a retail priority in Europe

    New European Union rules are making online returns simpler for consumers and more demanding for retailers. Since 19 June 2026, online businesses selling to consumers in the European Union have been required to offer a simple digital way for shoppers to cancel eligible purchases and exercise their right of withdrawal. The change is part of updated EU consumer protection rules and is already influencing how retailers manage websites, customer service, logistics and refunds.

  • CHECKOUT, CONVERSION, CROSS BORDER, CUSTOMER EXPERIENCE, PAYMENTS

    8 Challenges faced by online businesses in Central and Eastern Europe

    Running a business online comes with numerous challenges due to the fast-moving environment , where customer expectations are higher, competition is just a click away, and technology keeps evolving. Still, moving online is clearly worth it.

    In Central and Eastern Europe (CEE), 73% of people shop online, so if your business isn’t there, you’re missing a large share of customers. The European e-commerce market itself is huge, too, expected to reach €353.5 billion in 2026 and keep growing.