In this research report, find out why maximizing rewards is a better way for brands to build strategies that personalize consumers’ experiences. When it comes to understanding the efficiency and effectiveness of their customer acquisition, retention, and engagement efforts, nearly half (47%) of retail, CPG, and QSR executives surveyed only somewhat agree that their organization is doing a good job tracking and understanding the impact of advertising dollars. To acquire and retain lifelong consumers and win the next era of commerce, organizations need solutions that deliver efficient targeting, measurable outcomes, and value-driven consumer engagement.

This year, top brands aren’t just optimising campaigns—they’re aligning teams, unifying platforms, and focusing on customer retention. Klaviyo’s 2025 state of B2C marketing report uncovers what’s really driving results, backed by survey data from over 1,500 marketers worldwide.

Inside, you’ll learn:

Why marketing and service alignment is driving outsized performance

How tool consolidation is fueling personalisation at scale

Consumers and businesses are increasingly giving gift cards, which are much more likely to be used and have rocketed in popularity in recent years. In fact, the U.S. gift card market is projected to continue its significant growth over the next decade, jumping to $1.4 billion by 2033. That represents an annual growth of nearly 18%. Driving the appeal? Purchasers opting for an alternative to giving cash and allowing recipients to choose their own gifts.

Our 2025 annual State of Subscriptions report offers unparalleled insights into the subscription industry. Packed with subscription metrics and expert guidance from industry leaders, this report serves as the ultimate blueprint for subscription growth —featuring comprehensive industry breakdowns, effective promotional strategies for mastering customer acquisition, and an analysis of the key challenges faced by DTC (direct-to-consumer) subscription companies. Furthermore, the report provides valuable data and subscription benchmarks to help merchants navigate their own paths, including:

During  App Promotion Summit Berlin 2024, Peggy Anne Salz met with leading app professionals to discuss the most recent advancements, trends, and innovations in the industry. In this episode of App Talk, Peggy and Pan Katsukis from Remerge discuss the ever-evolving and always-exciting world of retargeting.

In the interview, Katsukis emphasizes that, even with the recent changes to privacy regulations and attribution, retargeting remains a vital tactic in the app marketer’s toolkit. He highlights that Remerge has shifted away from individual user targeting to audience segmentation in order to ensure compliance with frameworks like Apple’s ATT and Google’s Privacy Sandbox. By focusing on groups of users with shared behaviors, Remerge remains competitive and efficient without relying on personal identifiers.

Even though e-commerce is a fast-moving business with fleeting marketing opportunities, advertisers typically employ traditional demographics and other static characteristics to target consumers. These don’t reveal what a shopper is doing or where they are on the purchase path. They also cause missed opportunities and wasted impressions when ads get served long after purchase. 

Millions of online transactions occur each day and produce a lot of data. When viewed through the proper lens, those data points are organized into commerce audiences to predict the shopping behavior of today’s post-pandemic, tech-enabled, buy-anywhere consumers. 

Curious how to use automated customer segmentation for better results? Get practical tips and examples on every aspect of the process. It’s a complicated process, but understanding the concept, what it is, why you do it, and having a great example (we’re sharing our favorite!) can set you on the right path.

What is audience segmentation?

Audience segmentation is the process of dividing a large group of prospects or customers into smaller segments to provide more relevant messaging and communication to each segment. When you segment strategically, you can better persuade prospective buyers using the topics that are most relevant to them.

The holiday season is a critical time for e-commerce brands. With a shortened 2024 shopping season and election year, marketers face additional challenges. We’ve created the 2024 Holiday Checklist to help your brand create profitable marketing strategies, even in an uncertain climate.

Inside, you’ll find step-by-step instruction on how to:

Increase number of purchases year-over-year

Increase the number of new customers within targeted personas