128 notes tagged as ["Customer acquisition"]
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Growth can only fuel a company for so long, but retention is essential for a brand to thrive. Research has found that brands who keep just 5% more customers see up to a 95% increase in profits. That means customer retention isn’t just a key priority, it’s one of the most impactful things your brand can do to ensure long-term success.
Want to master retention? Let’s explore the basics and learn how marketers can measure and drive retention for long-term success. Read our handy guide for a quick crash course on all things retention.
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Gift cards have come a long way from the laminated paper certificates tucked into birthday envelopes. Today, they sit at the intersection of payments, marketing, and customer experience. For modern retailers, the challenge isn’t just attracting customers; it’s keeping them. With high competition across both physical and digital channels, brands need tools that create genuine, lasting connections. Gift cards have emerged as exactly that: a bridge between transactional convenience and emotional loyalty. When done well, a gift card program doesn’t just store value — it builds it.
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Acquiring a new customer has never been cheap. But the past few years have made it significantly more expensive. CPCs are up. Organic reach has narrowed. The performance marketing channels that powered a decade of retail growth are delivering diminishing returns, and retail teams are feeling it in their budgets.
The usual instinct is to look for the next new thing. What’s emerging instead is a format that predates the internet entirely.
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B2B lead generation statistics that reveal what actually works
B2B lead generation is noisy because almost every channel can produce results in the right context. SEO can build durable pipeline. Cold outreach can create meetings quickly. Paid acquisition can accelerate demand capture. LinkedIn can open doors that email alone cannot. The problem is that teams often copy what is visible, not what is measurable.
That is why statistics matter. Good benchmarks help separate channels that merely generate activity from tactics that generate qualified conversations, sales opportunities, and revenue. They also reveal a more useful truth: there is no universal winner. What works depends on how buyers research, how many stakeholders are involved, how precisely a team targets, and how consistently it follows up.
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Mixed reports on AI ecommerce traffic
Consumers arriving from AI search and chat may be high-intent and ready to buy, but the early evidence is uneven and easily misread. AI-referred visitors are engaging more deeply and converting at higher rates, according to the April 2026 Adobe Digital Insights “Quarterly AI Traffic Report” ( PDF).
Premium Engagement
AI-referred visitors in March were 42% more likely to purchase, according to Adobe, generating 37% more revenue per visit than visitors from other channels.
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3 Customer acquisition strategies for driving retail growth
This playbook explores three strategies to improve customer acquisition efficiency and reduce customer acquisition costs in retail. Today’s global trade pressures, changing market dynamics, and financial scrutiny have led to surging customer acquisition costs (CAC). The fix? Refocus efforts on offers built exclusively for high-value audiences and around a transparent data exchange,
This playbook explores why discount-led volume acquisition strategies are no longer effective and outlines three strategies to improve customer acquisition efficiency and reduce CAC in retail. Discover how qualifying demand before deploying discounts or committing media and fulfillment spend enables you to protect margins while acquiring new customers more effectively.
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Google Ads adds ROAS-based tool for valuing new customers
Acquiring new customers versus retaining existing ones is a common goal of advertisers. Google Ads offers account and bid settings to help. It starts with a feature called “New Customer Acquisition” in customer lifecycle optimization, located in the account-level goals section.
Advertisers can set an incremental conversion value for new customers. For example, if converting a repeat customer is worth $20, an incremental value could be $10, elevating new customers to $30.
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Overfocusing on customer acquisition & retention undermines brand growth
Driving brand growth depends on getting more people to buy from your brand more often. In pursuit of this, there are often misconceptions and misinformation that focus wholly on customer retention/loyalty or customer acquisition. Across every brand/retailer and category Circana tracks, retention and acquisition are deeply connected. For brands to sustainably and consistently grow, they need to understand the driving forces behind consumer behavior, and more importantly, understand the complexities of modern consumers.
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2025 Best digital gift card programs
For the eighth consecutive year, NAPCO Research and BHN have partnered together to produce our marketing-leading report on the gift card industry. The good news is that overall, merchants’ scores improved year-over-year, with brands making significant improvements in their digital programs.
Inside this comprehensive benchmark report, we also reveal:
The ranking results of the 100 U.S. merchants’ digital gift card programs, including both purchaser and recipient experiences, based on 126 unique criteria
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BFCM 2025: Data, trends and takeaways
The busiest shopping weekend of the year has come and gone. Triple Whale tracked $2.9 billion in revenue to bring you the full story of BFCM 2025. In this report, we detail exactly how brands’ data-backed decisions played out.
What’s inside :
• Ad performance metric trends for major platforms like Facebook, Google Ads, Amazon, TikTok, and AppLovin
• Trends in ad spend across 15 industries, and how different industries invested in ad platforms to drive sales
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Why BNPL is no longer optional for merchants
In 2025, Buy-Now-Pay-Later (BNPL) has crossed over from an emerging payment trend to what can be reasonably considered core eCommerce infrastructure. Driven by exceptionally quick global adoption, BNPL gross merchandise volume is expected to exceed $560b this year, according to a 2025 report by Research and Markets. At this scale, it’s safe to call BNPL an expectation embedded in consumer purchasing behavior.